CHRKV (eng)

CHRKV

My contacts:

CHRKV

___________Hey, I am Vanya, and for the last 10 years I have been building and developing brand teams in EDTech, HRTech and IT.

___________At the same time, I am engaged in brand-consulting, I am responsible for the web and product at the Sunny City Charitable Foundation, and I teach courses in the following areas: creative, brand analytics, branding and brand design.

___________Everything is measurable, most things are provable, there is a place for punk rock everywhere. I stand for ethics and honesty in communications, fearlessness, maneuverability and a clear path to business success.

Fields of expertise

EDTech

HRTech

Pharma

Sofware

IT

FMCG

Entertainment

Digital DIY

Hardrock-

portfolio

___________In a brief: I specialize
strategic branding, multicultural marketing, PR, crisis management and creative communications.

Inhouse

Boosted the education platform from position 5 to 2 in the category, filigree competing with Yandex and VK.

The brand was placed in the TOP-3 of the job board category in Russia.

Has expanded the software multimedia brand, whose programs are used in more than 200 countries around the world.

I assist the foundation to improve monetization, UX and UI, brand projects, analyzing traffic and building a great user experience.

Side-projects

Name and branding for online quick video editing service, without watermarking or any bullshit.

I rebranded the g-mate service, with focus on preserving brand continuity and minimalistic cute mascot.

FASTREEL

GETMATCH

Developed the inhouse naming and branding for Brazilian startup Netology, which failed due to lack of investment.

BREENX

Has produced a photo project about the macrocosm of tablets, with an interactive VR-exhibition in the Novosibirsk center.

RENEWAL

Has launched a B2B service for online selection of Microsoft and Sofline rates with the click of a button and a convenient occupation calculator.

MICROSOFT

Punk-rock

Positioning

Languages

Русский

English

Native language, you know.

Spanish

Advanced and still learning every day

German

Actively learning, I can rent a room in commute and order emparedados

I learn, I can buy a bamberger, break words into parts and introduce a friend.

awards awards awards awards awards awards awards awards awards awards awards

2023

Netology

BEST TV/OLV ADVERTISING VIDEO

EDUCATION

BEST PURPOSEFUL BRAND

SILVER MERCURY

MORE AWARDS/ HIDE

2022

SUNNY CITY

Netology

Positive contribution to society and ESG. NPOS

Creative Tools

Best Use of Digital Audio Advertising

Effie

ARIR

2021

Movavi

SUNNY CITY

CSR

RF. Charity

Region. NPO

The Silver Archer

Teaching

> 100+ graduates

Netology –

brand management course

Netology –

Postgraduate studies at the HSE, TSU, The Presidential Academy, RANEPA

Consulting and audit

I consult on rare projects that I find interesting and challenging, or I consult in the format of strategy sessions. I advise on team management, creativity, branding, PR and multicultural marketing. If consulting is not necessary, we can simply start with an audit of your brand.

mentorship

You choose a goal, we work together towards it. It can be a workshop format, 1-1 meetings or even team projects. It all depends on your intention.

Naming & Branding

I really enjoy coming up with names, especially in English. It is more of a hobby that brings me pleasure and results for the business. Over 10 years of work, I have developed my own methodology for developing names and testing their viability in the digital and real world.

what I do

Listen-Read-

Watch

___________I write columns, content, and talk on podcasts about branding, creativity, and human-centered team management.